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BUS 104 Business communications
Department: BSc in Business Management
Module Description: This course is designed to give students a comprehensive view of communication, its scope and importance in business, and the role of communication in work organisations, as well as an effective internal communications program. The various types of business communication media are covered. This course also develops an awareness of the importance of succinct written expression to modern business communication.
- Guffey, M. and Loewy, D. (2019). Essentials of business communication. 11th edn. Florence: Cengage Learning.