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BUS 401 Business Research Methods: Reading list

BUS 401 Business Research Methods


Department: BSc Accounting and Finance


Recommended readings

 

  • Blumberg, B., Cooper, D. R. and Schindler, P. S. (2014). Business research methods. 4th edn. London: McGraw-Hill Education.

  • Zikmund, W. G. (2010). Business research methods. 8th edn. Mason, OH: South-Western Cengage Learning.

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