Department: BSc Business Management
Module Description: This module introduces students to the concept of innovation and Entrepreneurship. The module provides students with basic knowledge and understanding of the role of innovation in value creation. The module will introduce students to the core concepts of entrepreneurship. Students will develop an understanding of the nature of entrepreneurship and its connection to the culture and economy of the UAE and how innovation drives entrepreneurship.
Bamford, C., & Bruton, G. (2024). Entrepreneurship: the art, science, and process for success. 5th ed. McGraw-Hill.
Bessant, J. & Tidd, J. (2015). Innovation and entrepreneurship. 3rd ed. John Wiley and Sons.
Blank, S., & Dorf, B. (2020). The startup owner's manual: the step-by-step guide for building a great company. John Wiley & Sons.
Whittington, D. (2018). Digital innovation and entrepreneurship. Cambridge University Press.
Harrington, H.J. (2018). Creativity, innovation, and entrepreneurship: the only way to renew your organization. Productivity Press.
Byers, T.H., Dorf, R.C. & Nelson, A.J., (2019). Technology ventures: from idea to enterprise. 5th ed. McGraw-Hill.
