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BUS 114 Introduction to Innovation and Entrepreneurship: Reading list

BUS 114 Introduction to Innovation and Entrepreneurship

Department: BSc Business Management

Module Description: This module introduces students to the concept of innovation and Entrepreneurship. The module provides students with basic knowledge and understanding of the role of innovation in value creation. The module will introduce students to the core concepts of entrepreneurship. Students will develop an understanding of the nature of entrepreneurship and its connection to the culture and economy of the UAE and how innovation drives entrepreneurship.

Module texts

Recommended readings

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