Department: BSc Business Management
Module Description: This course provides an overview of the principles and practices of conducting business online. Students will have a good working knowledge of e-business concepts, applications and technologies (e.g. e-business infrastructure, technology required for e-business, e-business marketplace, e-Commerce, B2B e-business, ebusiness strategy, e-procurement and supply chain, customer relationship management and service implementation and optimization).
Chaffey, D., Arturi, T., & Edmundson-Bird, D. (2024). Digital business and e-commerce management. 8th ed. Pearson.
Laudon, K.C. and Traver, C.G. (2021). E-commerce: business. technology. society 2021-22. 17th ed. Pearson.
Information Resources Management Association. (2018). Mobile commerce: concepts, methodologies, tools, and applications. IGI Global.
