Skip to Main Content

BUS 411 Business Research: Reading list

BUS 411 Business Research

Department: BSc Business Management 

Module Description: The aim of this module is to prepare students for their Business Research Project module. This will be achieved by developing a research proposal relevant to the topic of their project. The module will involve a set of lectures covering the key steps of the research process. There will also be computer labs to support students in areas such as quantitative and qualitative analysis techniques.  

Recommended readings

  • Bryman, A. (2019). Social research methods. 5th ed. Oxford university press. 

  • Creswell, J. W., & Creswell, J. D. (2023). Research design: Qualitative, quantitative, and mixed methods approaches. 6th ed. Sage publications. 5th edition available

  • Bell, E., Bryman, A., & Harley, B. (2022). Business research methods. 6th ed. Oxford university press. 5th edition available

  • Easterby-Smith, M., Jaspersen, L. J., Thorpe, R., & Valizade, D. (2021). Management and business research. 7th ed. Sage. 6th edition available

Ask a Librarian for help to find and evaluate resources