MGT 523 Strategic Management
Module text(s)
Key readings
Introduction to Strategic Management
Strategic decision-making
Competitive advantage
Strategic planning
Internal Analysis 1
Activity-based view (and value chain)
Dynamic capabilities
Internal Analysis 2
SWOT analysis
External Analysis
Scenario analysis
Generic and Growth Strategies
Business alliances
Growth as a strategy
Additional reading: Case Studies
International Strategies
Case study: Evaluating opportunities overseas in the higher education market
Location and mode of entry in Middle East FDI
Case study: Globalisation and the retail industry
Maverick Strategies
Innovation
Blue Ocean Strategy
Social responsibility; Quality; Implementation and Evaluation
Corporate social responsibility (CSR)
Quality in strategy
Balanced scorecard
Case Study of successful business
Recommended readings