Department: MSc Business Administration
Module Description: Strategic management is concerned with the direction and scope of an organisation. The module conveys how this involves determining the purpose of the organisation, establishing objectives and formulating strategies to achieve the objectives through projects and programmes in a multi-project environment. Strategy formation, including emergent strategy, business case development, risk management, and quality management at a strategic level. The module explores how an organisation positions itself with regard to dynamic internal and external environments. Strategic management is holistic and hence builds on and develops the range of subjects of an MBA.
David, F. R. and David, F. R. (2019). Strategic management: a competitive advantage approach, concepts and cases. 17th edn. Upper Saddle River: Pearson. Purchase eBook
Hill, C. W. L. and Jones, G. R. (2012). Essentials of strategic management. 3rd edn. Australia: South-Western/Cengage Learning. Purchase eBook
Introduction to Strategic Management
O'Shannassy, T. (2008). Sustainable competitive advantage or temporary competitive advantage: Improving understanding of an important strategy construct. Journal of Strategy and Management, vol. 1(2), 168-180.
Internal Analysis 1
Activity-based view (and value chain)
Internal Analysis 2
Generic and Growth Strategies
Growth as a strategy
Additional reading: Case Studies
Case study: Evaluating opportunities overseas in the higher education market
Location and mode of entry in Middle East FDI
Blue Ocean Strategy
Social responsibility; Quality; Implementation and Evaluation
Corporate social responsibility (CSR)
Quality in strategy
Case Study of successful business
Pucik, V., Björkman, I., Evans, P. and Stahl, G. (2019). ‘HRM in cross-border mergers and acquisitions’, in A.W. Harzing and A.H. Pinnington (eds). International Human Resource Management. 5th edn. London: Sage.